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honoring heritage, embracing sustainability

Thoughtfully designed to align with Maes Mattress Ticking’s values, Horizon is more than an initiative: it’s a statement of purpose. By combining expertise, quality, and environmental responsibility, it paves the way for a future where heritage and sustainability go hand in hand.

A luxury branding for a sustainable mattress brand
A luxury branding for a sustainable mattress brand

a timeless identity bridging luxury and sustainability

We developed a refined brand identity for Horizon, merging tradition with innovation. The design features a sophisticated palette of earthy tones with green accents, reinforcing the connection between craftsmanship and sustainability. A minimalist logo, inspired by the sunrise, symbolizes progress and renewal, while flowing patterns—drawn from the texture of damask—add a subtle sense of movement and depth. Timeless typography ensures a balance of elegance and modernity, anchoring Horizon within Maes’ rich history.

A luxury branding for a sustainable mattress brand
A luxury branding for a sustainable mattress brand

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A luxury branding for a sustainable mattress brand

Horizon is Maes Mattress Ticking’s commitment to a more sustainable future, a natural evolution of their heritage in crafting premium Belgian damask mattress covers. This initiative reflects their dedication to responsible production while maintaining the quality and elegance that define their legacy.

Horizon

Maes Mattress Ticking’s sustainable brand

Branding services (logotype, typography, colors, iconography, visual elements, imagery, guidelines) and report layout.

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